June 23, 2021

Why Upcycled by Miu Miu collaborates with Levi’s

2 min read

Upcycled by Miu Miu (also see here) continues to follow a sustainable path and culture and has given new life to preloved denim in collaboration with Levi’s.

The Italian brand, part of Prada Group, is offering a selection of Levi’s denim pieces–vintage Made in USA men’s 501 jeans and Trucker Jackets from the 1980s and 1990s–refashioned by Miu Miu and worn by the actress Emma Corrin and models Lila Moss and Georgia Palmer, all photographed by Johnny Dufort.

Actress Emma Corrin wearing Upcycled by Miu Miu x Levi's

Actress Emma Corrin wearing Upcycled by Miu Miu x Levi’s

The project aims to celebrate American workwear items from the mid-1950s onwards, a symbol of youthful rebellion, customized and personalized by Miu Miu, while playing between masculinity and femininity.

Model Lila Moss in the Miu Miu x Levi's campaign

Model Lila Moss in the Miu Miu x Levi’s campaign

The vintage denim pieces are hand-embellished with crystal, pearl, floral and allover diamanté embroideries, puffed sleeves and bold leather patches featuring Art Deco-inspired intarsia motifs. Jeans are cut off to the thigh or finished with ivory silk duchesse turn-ups while the Trucker Jackets are adorned with oversized white lace collars. The iconic Levi’s backstitch is reinvented in Miu Miu pink and carries the brand’s logo alongside.

Model Georgia Palmer for Upcycled by Miu Miu x Levi's

Model Georgia Palmer for Upcycled by Miu Miu x Levi’s

Upcyled by Miu Miu in collaboration with Levi’s will be unveiled in London Selfridges and Shanghai IAPM mid-May. Afterwards, on May 24, the collection will also be available online at miumiu.com, 18 select Miu Miu stores worldwide and Dover Street Market Los Angeles.

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