June 25, 2021

People: Tommy Hilfiger: Daniel Grieder steps down

2 min read

PVH Corp, the parent company of US brand Tommy Hilfiger, announced yesterday that Daniel Grieder is stepping down from his role of chief executive officer, Tommy Hilfiger global & PVH Europe after 23 years in various management roles within the organization, and will be leaving the company to pursue other interests.

Grieder will be succeeded by Martijn Hagman, who will become the new chief executive officer, Tommy Hilfiger global & PVH Europe, effective June 2, 2020.

Hagman is currently chief operating officer, Tommy Hilfiger global & PVH Europe and chief financial officer, Tommy Hilfiger global, overseeing operations, finance, digital business transformation, technology, business development and the Tommy Hilfiger global sustainability program. He has been part of Tommy Hilfiger’s management team for 12 years and has been instrumental in Tommy Hilfiger’s global expansion.

“It has been a phenomenal 23 years. As we are in the midst of this seismic shift in our industry, we find ourselves in a unique position to make a change that I believe will launch us into a new era for the brand. It’s a good feeling to know I can pass my seat to Martijn–he’s been a true friend, trusted confidant and reliable co-pilot on the last 12 years of this journey. There is never a perfect moment to leave an organization you love; the options are to leave too late or too early, and I knew I wanted to make this change while still having the optimism, energy and passion I’ve always held onto in my career,” said Grieder.



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