For its upcoming edition scheduled 24-25 January, 2021 Dutch fashion trade show Modefabriek has decided to move to a new location: Expo Haarlemmermeer is an event and trade fair park in Vijfhuizen close to Amsterdam’s Schiphol airport.
The building is known for its open glass construction, which provides a lot of light, and its green surroundings ‘De Groene Weelde.’ As the organizers expect, the new and different look could tie in nicely with the updated format of the January show titled ’The Naked Edition’.
Expo Haarlemmermeer is know for its glass ceiling
“That’s what we need. And not just us, also our brands and retailers are looking for a suitable answer in these wondrous times. Creativity, innovation and change are important pillars and leading in our future vision,” says Caroline Krouwels, director of Modefabriek.
The July edition of Modefabriek was cancelled due to the outbreak of Covid-19, up until January 2020 the trade show was located for many years at the RAI Convention Center just outside of Amsterdam. Already during the last January edition rumors about a change of location had popped up among exhibitors, but back then had not been confirmed.
More details about the upcoming event will be shared within the next weeks, but Modefabriek already announced that it will take “great care and guarantee a coronavirus-proof event” in Expo Haarlemmermeer.