French luxury conglomerate LVMH, which owns fashion brands such as Louis Vuitton, Christian Dior, Celine and Fendi, has announced the launch of Nona Source, an online resale platform for “re-sourcing” high-end materials from the Group’s Fashion & Leather Goods Maisons.
Nona Source wants to offer emerging creatives and brands in Europe access to high-quality fabrics and leathers at competitive prices to encourage the re-use of materials.
Created by three sourcing and digitization experts from LVMH (Marie Falguera, Romain Brabo and Anne Prieur du Perray) Nona Source is a startup incubated by LVMH’s DARE entrepreneurial program (Disrupt, Act, Risk to be an Entrepreneur) to support LVMH’s environmental strategy by rethinking sourcing and supporting the circular economy.
The trio designed a platform to re-use deadstocks, the “sleeping beauties” stored in the warehouses of LVMH Fashion & Leather Goods Houses. Because stocks are located in France, the platform will for the time being deliver within Europe (including the United Kingdom).
The Nona Source catalogue proposes a variety of materials, from lace to leathers in different compositions, weights, colors and patterns (only exclusive patterns or branded fabrics are not available).
Product offer on Nona Source
Product characteristics are presented in detailed visuals, videos to translate the touch and feel experience, plus displays on wooden mannequins for fall and drape visualization. Through high-fidelity color data and a digital sensorial experience to characterize these luxury materials, professionals can purchase rolls, skins or panels, depending on available quantities, without cutting or sampling.
“The name [Nona] derives from one of the three Parcae goddesses of Roman mythology. Nona, the youngest, spins the thread of life, Decima weaves it and Morta cuts it. Nona Source thus embodies the re-use of materials so that the thread is never cut, but on the contrary revitalized with fresh creativity,” it says in an official statement by LVMH.
By addressing the challenges and opportunities of circularity Nona Source is part of LVMH’s environmental strategy articulated in the LIFE 360 program (LIFE: LVMH Initiatives For the Environment).