February 24, 2021

Brands: Brama bets on Paige

2 min read

Brama, an Italian group that distributes selected American contemporary luxury fashion brands, has added a new brand to its portfolio, Paige. It has acquired the distribution rights for Paige in Europe and the Middle East starting from fall 2021 sales campaign.

 

Created and based in Los Angeles, Paige is a California lifestyle collection for men and women. Its women’s collections are made up of denim to be worn from morning to moonlight and also include feminine blouses, effortlessly chic dresses and edgy leather toppers. Its menswear range relies on supremely soft performance-driven denim, premium basics, contemporary shirting and outerwear.

Paige men's look

Paige men’s look

Each item is designed, washed and wear-tested to ensure its longevity. With that philosophy in mind, Paige created its iconic whipstitch: nine stitched bars that adorn the back pocket of every pair of jeans. The signature whipstitch represents nine lives as a reminder to always grow, reinvent oneself and evolve.

 

Brama Group will partner directly with the brand’s UK team and London-based showroom as it looks to expand the distribution throughout continental Europe and the Middle East.   

 

Renzo Braglia, CEO of Brama Group, said: “We are really excited about this new partnership. Despite the fact that international markets are suffering with uncertainty and confusion, we continue to believe in growth and expansion and the agreement with Paige is a key sign of this.”

Women's look by Paige

Women’s look by Paige

“Brama Group have built an incredible team and network throughout Europe and the Middle East and we so look forward to expanding our efforts with their support. We have seen steady growth in our existing markets during uncertain times and we know that we can work together to continue to grow in new and exciting markets,” said Paige Adams-Geller, co-founder and creative director of Paige. 

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