June 23, 2021

Asos bets on On-Demand Textile Production

2 min read

Kornit Digital, a specialist in digital textile printing technology headquartered in Israel, announced that it will partner with UK fashion e-tailer Asos and its supplier Fashion-Enter Ltd. to implement Kornit Presto technology to explore the future opportunities presented by on-demand manufacturing. The direct-to-fabric printing technology is meant to enable Fashion-Enter Ltd. to rapidly deliver test-and-repeat small product runs on behalf of Asos.

These production capabilities shall help to imprint designs on multiple fabrics at the push of a button, through a lower-impact production process that has zero water waste and accelerates production speeds by cutting out typical dyeing processes, Kornit states.

As part of the collaboration with Kornit, Fashion-Enter Ltd. will develop an in-house new microfactory concept providing an interconnected fashion world, which shall have the capacity to eliminate waste, risks, limitations, and pollutants from current outdated batch production.

Digital textile printer by Kornit

Digital textile printer by Kornit

“Adopting innovative new technologies like Kornit Presto is vital if we are to reduce the impact of fashion right across the supply chain, in line with the aims of our Fashion with Integrity programme. Streamlined print and workflow means we can explore the full potential of this innovative technology, further enhance our ability to react quickly to seasonal shifts in demand, and establish more efficient, lower-impact production processes,” says Simon Platts, responsible sourcing director at Asos.

“Our designer clients from our Fashion Studio services will also benefit from a fully-integrated design service with the Presto printer incorporating one-piece flow, further pushing the boundaries in the consumer’s voice for transparent speed-of-response fashion. We foresee this unique collaboration as a major step-change in fashion today creating a new ethical and sustainable fashion community,” says Jenny Holloway, CEO at Fashion-Enter Ltd.

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