Asahi Kasei, a Japanese chemical specialist that markets the premium stretch brand Roica through production sites in Japan, Thailand, China and Germany and sales facilities around the world, has decided to restructure its production strategy to face the new, unexpected and critical market situation. As part of this process, the production and sales of Roica’s German subsidiary, Dormagen-based Asahi Kasei Spandex Europe GmbH, will be discontinued by March 31, 2022.
Recognizing the importance of the European market and with the goal to continue its collaboration with its European partners, customers and supply chains, the group will continue to develop sales, technical and marketing services in Europe through Asahi Kasei Europe, the European regional headquarters of the Asahi Kasei Group in Dusseldorf, Germany.
As Asahi Kasei counts on production bases in Japan (Shiga prefecture), Taiwan (Taipei), China (Hangzhou) and Thailand (Chnonburi), it will continue to serve the European market through its manufacturing sites in Asia.
The company explained that it is now discussing “an appropriate withdrawal process” for Asahi Kasei Spandex Europe’s current workforce of 181 people.