The Corona crisis has inevitably led to the acceleration of digital functions in sales. Many smaller retailers focused on Instagram (especially the story function) during the lockdown period to boost their sales. Larger brands are betting on other digital tools in addition to social media. Italian fashion brand Patrizia Pepe for example recently implemented a new sales tool on its website.
The new on-demand service, developed in synergy with Google, offers customers the opportunity to discover more about the online collection and shop directly with a Patrizia Pepe sales assistant.
To use the tool, customers log on to the website and book an appointment according to availability. Through Google Meet, a personal and human shopping assistant then guides the customer step by step through the virtual shopping experience. The customer can view the collections, discover the latest trends and put together a personal outfit. At the end of each session, the customer can connect or save the purchase and order it at a later time to take it home or to a boutique. The on-demand service is available in Italian, English, French, German, Spanish and Russian on all European domains of patriziapepe.com.
“The Italian customers have been very responsive, Italy is definitely the best performer. After the lockdown the customers are still a little bit hesitant in doing a shopping session in store, the Sale Virtual Assistant is a good mix. The virus forced us to keep social distancing but the lockdown underlines the importance of the human relationship”, says Roberto Tribioli, CEO of Patrizia Pepe. He continues: “It is a pilot project and we are very proud of this new challenge. The development of digital channels is one of the key assets of our strategy, with the launch of this new project, we wish to always stay in touch with consumers and support shared conversations. Thanks to technology, distances are shortened and new precious interactions are facilitated.”