November 29, 2020

Why CENTRESTAGE 2020 was a not-to-be-missed event

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Discover the hottest creations and trends presented by CENTRESTAGE (centrestage.com.hk), the virtual runway shows held September 17-19, 2020, organized by the Hong Kong Trade Development Council (HKTDC) and sponsored by Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region. The event combined traditional fashion shows with computer-generated imagery and presented unique runway shows of the latest collections from more than 40 Hong Kong and Asian designers.


While celebrating its fifth edition, CENTRESTAGE’s main theme of this year was “A World of PHYGITAL.” In the backdrop of the uncertainties brought by the Covid-19 pandemic, CENTRESTAGE wanted to redefine the idea of fashion shows by combining physical and digital elements together. This way it offered brands the opportunity to overcome geographical and time limitations and showcase their latest designs to buyers and fashion fans. In addition to the virtual runway shows, HKTDC built a brand-new digital platform in collaboration with Vogue Hong Kong with the aim to introduce designers, their brands and collections. For the occasion the CENTRESTAGE website hosted 240 brands from 23 countries and regions, including 130 new joiners such as Korean streetwear brand Fleno Seoul from Gyeonggi Creative Fashion Studio Korea, and Taiwanese canvas craft brand Guang Fu Hao.

Benjamin Chau, HKTDC Deputy Executive Director

Benjamin Chau, HKTDC Deputy Executive Director

Benjamin Chau, HKTDC Deputy Executive Director, commented: “This year presents a very challenging time for economies and businesses around the world. Despite the disruptions brought by the pandemic, the fashion industry is still forging ahead. In response to the current situation, CENTRESTAGE has successfully transformed itself into a digital fashion platform with a series of virtual runway shows, showcasing the latest collections from Hong Kong and Asian brands to worldwide fashion lovers and media. I am pleased to see designers overcoming challenges by coming up with creative responses to the ‘new normal,’ launching their collections on the HKTDC’s online platform to gain exposure and expand their networks.”


Opening with a “Space Odyssey”–themed fashion show
The pandemic hasn’t stopped designers’ and fashion brands’ creativity and imagination. The opening show of this edition was inspired by the “Space Odyssey” theme leading the audience on a creative journey where new designs fused together with different virtual planets and eye-catching visual effects. While watching the show, the audience could also enjoy shopping discounts offered by the brands and get the chance to win limited-edition items by joining an online giveaway campaign.

Maryyu

Maryyu

The premiere of the Fashion Hong Kong started with six spectacular virtual runway shows. It spotlighted eight homegrown brands that also participated in New York or London Fashion Week. Among them were Mountain Yam with 112 Mountainyam, Angus Tsui, Bettie Jiang’s Bettie Haute Couture, Blind by JW designed by the design duo Jessica Lau and Walter Kong, DorisKath by Doris Kath Chan, Glori Tsui’s Methodology, Sun=Sen by Sun Lam and Yeung Chin.

Other runway shows included “Next in Cheongsam,” a show featuring the latest collections from two designer brands: Sparkle by Karen Chan – Modern Cheongsam and The Sparkle Collection – Modern Couture. The former has invited Fung Yau-choi, a master of cheongsam sewing, recognized to be one of Hong Kong’s icons of intangible cultural heritage to craft an original silk collection. The latter brand focuses on gown designs in an East-meets-West style. The show also presented Neon Hong Kong as its stage design inspiration to illustrate the aesthetic and mood of old Hong Kong. 

Designers’ Collection Show: Taipei in Style

Designers’ Collection Show: Taipei in Style

Other impressive runways shows were “Fashionally Collection #15” and two Designers’ Collections Shows, “Taipei in Style” and “Hong Kong en Vogue,” which premiered online on September 18 and 19 respectively.YDC 2020 discloses a breathtaking final
Another CENTRESTAGE highlight was the Hong Kong Young Fashion Designers’ Contest (YDC) 2020 Final held on September 19. Fourteen shortlisted candidates competed for five awards this year, including a new category – the My Favorite Collection award. Members of the public could vote for their favorite collection among the YDC finalists to win a HK$2,000 e-Gift Coupon sponsored by Hysan Place.From the end of the contest until September 30, the “CENTRESTAGE in Town” citywide campaign featured fashion-related promotions partnering with fashion malls, restaurants, hotels and fashion-focused cultural landmarks in the city and featuring fashion showcases, workshop and shopping and dining offers with the aim to encourage to join in and celebrate this iconic fashion event.To re-watch all the six virtual runway shows, please CLICK HERE. If you want to get in touch with the designers and brands being featured, visit the website of CENTRESTAGE for more details.

*Lead Sponsor: CREATE HONG KONG of the Government of the Hong Kong Special Administrative Region

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.




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