Glenn Martens is the new creative director of Diesel, effective immediately. He will overview the global brand’s style, communications, interior design and the brand’s overall creativity.
Martens, born in 1983, is a Belgian designer who started his career at Jean Paul Gaultier and since 2013 he has been the creative director of the Parisian brand Y/Project. In 2017 he won the Andam award, supported by OTB, Diesel’s company, and in 2018 he was one of the guest designers of Red Tag, Diesel’s experimental capsule series.
Renzo Rosso, president, OTB, commented: “Ever since I met Glenn in 2017 I saw his experience grow and his talent cement. Working with him on Diesel Red Tag, going through our company’s archives and heritage together, seeing him interact with the brand brought us closer and we are happy now to see him take the helm of Diesel, where he will marry his design vision with the iconoclastic values of this unique brand.”
“I am extremely honored and excited to join the Diesel family. Synonymous with radicality, honesty and optimism, Diesel helped shape the way we see the future. Its unique voice has made it an undeniable icon. Today, more than ever, I feel the need to celebrate these founding values, to build bridges through a message of hope,” said Martens.