After its debut in April, Kingpins24 heads for a second edition: Set for June 23-24, the upcoming iteration of Kingpins’ online-only denim event will target the US denim market. But as organizers point out, “it will not take the place of the cancelled Kingpins New York event originally scheduled for June 2-3”.
Several changes have been made for the second edition:
- Members of the denim supply chain that are not Kingpins New York exhibitors will be allowed to apply to join the online event as exhibitors.
- It will include a shorter and more streamlined livestream, with a focus on webinars, interviews, panels and conversations. The livestream, which will be abbreviated to 8 hours from 10, will go live at 9am EDT and wrap up at 5pm EDT on both days. The livestream will once again be hosted by Olah and Vivian Wang, Kingpins’ managing director and head of global sales, but will include a larger cast of co-hosts and interviewers.
- On-demand content will return with a variety of content produced by Kingpins, Kingpins exhibitors and industry partners.
The latter responds to feedback from Kingpins24 attendees who were asking to put more emphasis on product-related information from mills and manufacturers.
As before, all content remains free with one exception: who wants to watch the Kingpins Trend x Denim Dudes f/w 2021 denim trend forecast film has to pay $35 fee per viewer.
According to the Kingpins team the first Kingpins24 event drew nearly 10,000 visitors to its website (with 3,500 viewers tuning in to the livestream) during its April 22/23 run and saw nearly 29,000 views of its on-demand content, including more than 13,000 views during the show and in the week following.