Copenhagen fashion brand Carcel has launched a new retail concept: Scanshop is a mobile shop platform for seasonless retail without stock, seasons and sales. The first live test has started 16 October at Wood Wood’s store in Copenhagen.
Scanshop’s goal is to deliver a solution to the issues of waste, overproduction and inefficiency in the fashion industry, while honoring convenience, safety and a tactile physical experience for the customer and physical store.
Carcel products to be scanned
The key idea is to merge the digital and physical world by giving the customers access to a smart and tailored shopping experience. This way, the customer has access to all sizes and colorways and can buy Carcel garments, without the traditional retail mark-up.
The customers can try the garments and scan the QR-codes on the hangtag by opening the camera on their phone. They pick a size and color and buy directly online. A free same day delivery is available. To make the experience more engaging Carcel–with the help of Scanshop–also wants to encourage customers to learn more about its design ethos, materials, and the women who made the clothes, fair wages and transparency.
Customers can scan a QR code to chose and purchase a product
According to Carcel the Scanshop system has also a benefit for the retailer because he can carry the brand without any inventory cost or risk, and hereby ensures that nothing gets wasted, loses its value or goes out of season. Through Scanshop, Wood Wood receives a commission for every purchase made by a customer both in the store and when a customer decides to make a purchase after leaving the store. By getting real time data on garments sold, Carcel & Wood Wood can exchange the inventory and colorways over time, to consistently build an optimal display of products for that specific customer segment in that specific store independent of collections and seasons and free of inventory costs, both companies comment.
QR codes to promote the Scanshop
“The COVID-19 lockdown showed us the obvious, that the seasonal business model is not only damaging to the planet, but extremely fragile for stores who risk losing value on unsold inventory. This incentivized us to invent a new system for seasonless fashion all together to collaborate with our favorite physical stores while minimizing deadstock, waste and overproduction,” says Veronica D’Souza, founder of Carcel.