January 24, 2021

Three years after its closing Colette still rules

4 min read

Colette, the iconic Parisian shop at 213 rue Saint-Honoré that closed in 2017 (also see here), continues to light and be at the center of various new highly inspiring projects.

On December 20, 2020 there will be the official launch of the documentary, “Colette Mon Amour”, a film-documentary providing an inside look at the last days that lead up and following a most beloved shopping destination’s closing.

The 60-minute documentary co-produced by Highsnobiety, La Pac and Eliane Lawson-Body, and directed by Hugues Lawson-Body, also features exclusive interviews with leading industry figures such as Ronnie Fieg, Virgil Abloh, Kanye West, Pharrell Williams, Kaws and others. Each shared their memories of the concept shop and its effect on the fashion industry and youth culture.

Pharrell Williams stars in the documentary 'Colette Mon Amour'

Pharrell Williams stars in the documentary ‘Colette Mon Amour’

After a series of exclusive global premiere screenings and pop-ups in London, New York, Paris and Tokyo, and sold-out collaborations with Sacai, Doublet, Kith, Off-White, Swatch, among many others the documentary will announce its public video on demand online release on December 20, 2020 on colettemonamour.com.

Part of this grand finale’s commemorations, there are some last drop of exclusive products, including collaborations with Thom Browne, Saint Laurent, Lego, Mattel, Soulland x Snoopy, Bamford, L/Uniform, Officine Universelle Buly, and others, launched on December 14, 2020 on Highsnobiety Shop.

“The idea of the film ‘Colette Mon Amour’ came from the urgency to document the last months of activity of that mythical store in the wake of the announcement of its closure,” said Hugues Lawson- Body, director of the movie.

The iconic boutique founded in 1997 by Colette Roussaux and Sarah Andelman, Colette’s daughter and creative director, was known globally as the concept store that set the way for a new revolutionary retail model that fused luxury fashion with streetwear, art, beauty, lifestyle, and more, opening a new world of unexpected collaborations that many retailers and brands are now adopting. Through 20 years of constant offer of most different collaborations with innovative and well-known brands, emerging talents and different product categories Colette sat at center of fashion until its closing.

Sarah Andelman, Colette’s co-founder and creative director, talked to SI about these projects and her future ones.

Colette Rousseau (left) with her daughter Sarah Andelman

Colette Rousseau (left) with her daughter Sarah Andelman

Why did you decide to be part of this documentary and launch these new capsule collections?
When the Hugues heard the news of the store’s closing, he asked if he could shoot a documentary. Practically he didn’t give us the choice. He proposed to capture the end of Colette, and once we accepted, we helped him as much as we could. I had no idea where this journey would lead, how many people would be interviewed, from clients to crew and partners. I hope the people who watch the documentary will share this ephemeral moment in time and the beautiful energy everyone helped create.
The capsule collections came naturally, as a tribute to the designers and artists in the movie, with Highsnobiety’s platform.

Thom Browne suit for Colette Mon Amour

Thom Browne suit for Colette Mon Amour

Are you considering to eventually open a new store or launch a new retail project?
With my new company Just an Idea, I’m happy to advise some brands on their stores and to curate some special retail projects, but I’m not interested to open and manage new stores.

As you created a revolutionary concept store what do you see in the future of retail?
I think online is very important for a brand, but the experience in a store will always remain something special and unique which I’m optimist people will continue to appreciate, or even more now. We need this human contact, we need this dialogue.

As you created so many interesting, unexpected and prestigious collaborations and capsule collections what do you see in the future of fashion?
Well, I see many new designers very exciting, with a real sustainable approach which is so essential for the future, and I see consumers who care too, who want authentic products.

Lego toy for Colette Mon Amour

Lego toy for Colette Mon Amour

What collaboration were you not able to carry ahead?
Ahhh, I prefer to remember the ones we managed to achieve 😉

In days when consumers are apparently reluctant into buying again how would you trigger this desire to buy again?
The desire wakes up when we see something new, something creative, something timeless, something qualitative.

You also did many collaborations tied to streetwear and young fashion. How will this segment evolve?
More and more young streetwear brands emerge, inspired by profiles like Virgil Abloh and Ronnie Fieg and what I admire is that they really want to spread a message, sometimes even politic, which is a good evolution. 

READ ALSO:

Discover Stüssy's latest team work

Sergio Tacchini cooperates with young Parisian label

Collabs

Sergio Tacchini cooperates with young Parisian label

Read more →

Guess who Kanye West teams with next...

Replay x Neymar x P&C: Playing champions league

Collabs

Replay x Neymar x P&C: Playing champions league

Read more →

 



Source

Leave a Reply

Your email address will not be published. Required fields are marked *