June 23, 2021

The Brands: Label to Watch: Fashion Baby

1 min read

Discover the newest evolutions of sustainable streetwear as seen by Luca Portman, Natalia Vodianova’s son.

The 19-year-old child of the Russian supermodel, also seen on Balmain’s catwalk when he was 17, has just launched his own brand called Fashion Baby. Despite the name, hyping how the young designer and entrepreneur was born and grown in fashion, Portman wants to take a new and more sustainable twist to streetwear.

As explained in his brand’s website, Portman wanted to take an alternative direction from the urban and industrial inspiration by trying to “reconnect people with nature” and offer an environmentally friendly collection made with vegan materials and achieve a zero-waste during production cycle.

Sneakers by Fashion Baby

Sneakers by Fashion Baby

The brand’s name is also shortened as FBB where F stays for “Fashion Baby” and “Finally rural for believing in change,” while B stays for “Being bucolic for a brighter future” and for “Butterflies,” a recurring decorative element of his T-shirts and hoodies.

The collection is entirely assembled in Portugal and until now only sells brightly colored entirely vegan sneakers for €330.


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