The smartwatch is paired with a Mario-themed strap and case, and boasts a series of watch faces as well that incorporate the adventurous character into the user interface. The limited-edition wearable will be available soon with information regarding availability not yet announced.
CEO Frédéric Arnault spoke on the inspiration behind the new TAG Heuer Connected x Super Mario Limited Edition saying, “The inspiration for this collaboration came from our desire to gamify and bring excitement to our new wellness application and Super Mario instantly came to our minds. And it’s not just his international and intergenerational appeal that clinched it. Mario is the ultimate super-active character whose perseverance and tenacity get him out of every situation. The new hero watchface gives life to this iconic character and encourage users to team up with Mario to get out there and be more active. The TAG Heuer Connected is the perfect companion for a connected life and every active person’s best friend. With this Super Mario limited-edition smartwatch, they can add a bit of fun and originality to their activities and wellness.”