June 17, 2021

Our fashion trade shows update

5 min read

The side effects on the fashion trade show business caused by the pandemic continue: Not a week goes by without cancellations, postponements or concept changes of trade fairs, summits and events being announced. To keep an overview, we constantly track what’s going on in the trade show world. Here are the latest news from Frankfurt Fashion Week, Premium, Seek, CIFF, Revolver, Coterie, Project, Munich Fabric Start and Intertextile…

Frankfurt Fashion Week confirms July dates
The first Frankfurt Fashion Week is to take place as planned from July 5 to 9. The organizers, Messe Frankfurt and Premium Exhibitions, have confirmed this this week. Still, it remains uncertain what the format will look like.

In a press release by Premium Exhibitions it says: “In the summer of 2021, Premium, Seek and Fashiontech will once again come together physically. From July 6 to 8, as part of Frankfurt Fashion Week, initiated together with Messe Frankfurt, the fashion fairs as well as the conference format will not only be presented in a new location, but also conceptually rethought.”

Frankfurt's skyline

Photo: Imago images / Westend61

Frankfurt’s skyline

“We are currently planning with various scenarios that include both physical and digital events,” Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt, told B2B publication TextilWirtschaft. According to Schmidt, this approach makes it possible to decide at short notice which formats of Frankfurt Fashion Week can be held and in what form.

Copenhagen Fashion Week and trade shows announce summer dates
Copenhagen-based fashion trade shows CIFF and Revolver are both scheduled to take place from August 11-13, organizers announced this week. Copenhagen Fashion Week hosting several designer presentations is supposed to run 10-13 August.

What the events will look like in concrete terms, and to what extent physical meetings are possible, has so far been left open. In August 2020, Copenhagen was still focusing on physical events, while in February 2021 all shows and trade fairs were moved to the digital realm.

Informa Markets Fashion Announces Second Half 2021 Event Plans
Informa Markets Fashion, organizer of US fashion trade shows Magic, Coterie, Project and Sourcing at Magic, confirmed the first slate of event dates planned for second half 2021.

The schedule will kick-off with an elevated women’s resort and swim event aligned with Miami Swim Week, Destination: Miami by Coterie on July 10-12 at Eden Roc Hotel in Miami Beach.

Plans for the return of women’s contemporary fashion event Coterie are well underway for September 2021, and dates will be announced shortly. Additional digital and regional event opportunities for the women’s contemporary fashion segment, as well as trend and contemporary men’s and women’s markets will also be announced in the coming months, Informa states in a press release.

Informa Markets Fashion will return to the Las Vegas Convention Center this August with Magic, Project and Sourcing at Magic. Running August 9-11, women’s and men’s trend and young contemporary trade event Magic Las Vegas will be co-located alongside men’s and women’s classic and contemporary trade show Project Las Vegas.

Sourcing at Magic, Informa Markets Fashion’s sourcing and supply chain market event will also return to the Las Vegas Convention Center on August 8-11. Running simultaneously with the live event and delivering a hybrid event approach for the sourcing and supply chain market segment, Sourcing at Magic Online will also return with its next edition digital event, before, during, and after the live event.

Munich Fabric Start announces its next physical shows’ dates
The Munich Fabric Start organization is planning that the next round of events focused on fabrics collections for f/w 2022-23 will take place as physical get-togethers.

These are the new planned dates and locations of the next editions:
–   View Premium Selection will take place July 13-14, 2021 in a new location, the MOC Munich and in the Coal Bunker on the Zenith area;
–   Munich Fabric Start will take place from August 31 to September 2, 2021, in MOC Munich;
–   Bluezone will happen on August 31 and September 1, 2021, in the Zenith Area.

Bluezone in Munich

Photo: Munich Fabric Start

Bluezone in Munich

“With a healthy mix of confidence and realism, we would like to give the industry with these show dates the best possible planning security as well as the hope of a personal reunion soon. To realize View Premium Selection from July 13-14, 2021 in a Covid-19 compliant manner, we are changing the location to organize the Preview Textile Show as a satellite concept in MOC and in the Coal Bunker on the Zenith area. For Munich Fabric Start, our ambitious goal is to present our established premium portfolio again made up of the Fabrics, Additionals, Bluezone, Keyhouse, Design Studios, Sourcing, ReSource and Sustainable Innovations areas,” said Sebastian Klinder, managing director, Munich Fabric Start.

Intertextile Apparel announces dates for China shows
Intertextile Apparel confirms the dates for the two shows to be held in the latter half of 2021: Intertextile Shanghai Apparel Fabrics – Autumn Edition will take place from 25 – 27 August at the National Exhibition and Convention Center in Shanghai.

For the first time, Intertextile Shenzhen Apparel Fabrics will take place in November and will again be held at the Shenzhen World Exhibition and Convention Center. The Shenzhen show will run from 3 – 5 November.

Entrance at Intertextile Shanghai

Entrance at Intertextile Shanghai

“Several factors formed the decision to hold the Shenzhen show in November this year, instead of in summer as in previous years. Firstly, feedback from our exhibitors has shown that they prefer the show to commence towards the end of the year. This is in part due to the slightly later sourcing seasons for the southern China and Southeast Asian regions, which are the main target markets for the show, as they tend to occur later on, particularly for A/W womenswear. To add, since the Shanghai Autumn Edition has been brought forward slightly to suit trends in the global event and sourcing calendar, the November date for the Shenzhen edition means that the three shows are now better-spaced apart. So as the timing of the sourcing seasons continues to evolve, we need to ensure that we are adapting to the market and industry’s needs accordingly,” explains Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd.

Intertextile Shanghai Apparel Fabrics – Autumn Edition will be held alongside four concurrent shows: Intertextile Shanghai Home Textiles – Autumn Edition, Yarn Expo Autumn, Chic and PH Value. Following the model of the Shanghai editions, Intertextile Shenzhen Apparel Fabrics will take place concurrently with Yarn Expo Shenzhen, Chic and PH Value as it did for the first time in 2020.

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