August 3, 2021

Our fashion and fabrics trade shows update

4 min read

The side effects on the fashion trade show business caused by the pandemic continue: Not a week goes by without cancellations, postponements or concept changes of trade fairs, summits and events being announced. To keep an overview, we constantly track what’s going on in the trade show world. Here is the latest from Première Vision, Modefabriek, CIFF, Who’s Next and We Want Shoes…

New schedule for Première Vision Paris
Fabrics trade show Première Vision has announced a new schedule for 2021.

It all starts on the Asian market: Première Vision Shenzhen will run from 28 to 30 April and will be the first physical event of Première Vision in several months in partnership with the Fashion Source show.

With regards to the European market, Première Vision bets on a much earlier event than usual and a new location with a physical meeting on 30 June & 01 July 2021 at the Grand Palais Ephémère in Paris located close to the Eiffel Tower. The show will host an enlarged collection presentation for the high-end/premium/luxury markets including new developments and the first directions for the pre-collections but also more generally for all the collections of the AW 22-23 season.

Premiere Vision in February 2019

Premiere Vision in February 2019

Later this year sees Made in France Première Vision with a physical show on 8 & 9 September 2021 at the Carreau du Temple, which is bringing together the players in the French fashion industry around a range of local materials and services.

Two weeks later Première Vision Paris will run 21-23 September 2021 as a hybrid event with two simultaneous and complementary meetings: a physical show at the Parc des Expositions de Paris Nord-Villepinte (Halls 1,2,3 &4) and a digital show on the website

Three physical events are planned for the USA: Première Vision New York on 20 & 21 July 2021; PV Sport in Portland on 11 & 12 August 2021; and the debut of PV Sport in Boston on 18 & 19 August 2021.

Please find all new dates for Denim Première Vision here.

Modefabriek x CIFF x Fashion Cloud: Digital Fashion Week Europe
Digital Fashion Week Europe wants to join forces of CIFF, Modefabriek, Euretco and Fashion Cloud to “create the biggest digital trade show in Europe”. Digital Fashion Week Europe wants to kick off the buying season on 29 June to 01 July, followed by the live events Modefabriek in RAI Amsterdam on 11-12 July, and CIFF in Copenhagen on 11-13 August.

CIFF edition January 2020

CIFF edition January 2020

“With this European initiative we combine the expertise and in-depth knowledge of many parties: about the industry itself, fashion events and digital innovation. We know for sure that a combination of online and offline is the future. Global reach & Local stage,” says Caroline Krouwels, CEO, Modefabriek. “We’ve made it interesting for brands to join Digital Fashion Week Europe in combination with physical events Modefabriek and CIFF,” adds Christina Neustrup, CEO, CIFF.

Visitors of Digital Fashion Week Europe can expect a main stage with keynotes and panel discussions, digital booths where brands present their collections, and networking opportunities to exchange ideas with other visitors.

WSN postpones consumer event
The premiere of DR:OP:01, a consumer format organized by WSN and scheduled 24-26 June, has been canceled and moved to June 2022. DR:OP:01 is specifically aimed at the Millennial and Drop Culture. The initial event was meant to take place at the Grand Palais Ephémère on the Champ-de-Mars near the Eiffel Tower, a 10,000 square meter replica of the famous Grand Palais, which is currently being renovated. The exact date for June 2022 still has to be announced.

WSN sticks to its second new format ‘Who’s Next Limited’ scheduled to take place from 25-28 June 2021 presenting the pre-collections during Paris Fashion Week.

We Want Shoes hosts series of digital “Who’s Live” trade shows
We Want Shoes, the Berlin-based online trade show operator, is hosting a series of four digital “Who’s Live” trade show events for the upcoming spring/summer 2022 season for shoes, bags and accessories as well as sustainable fashion. The events will take place on the We Want Shoes as well as The Brand Show_Circular platforms.

The dates are spread over June 21, July 11-12, August 22-23 and September 12-13.

Brands can showcase in their digital showrooms, broadcast live from their physical showrooms and be available online throughout. Retailers can discover the new collections on the platform, contact them directly, get live product presentations and place their orders immediately. Each event date will feature a live feed of collection presentations as well as panel talks.

“After the successful test of our live digital event format “Who’s Live” on our sustainable platform Circular in March this year, we decided to host this format also for our footwear and bags platform We Want Shoes. Our year-round platform allows our brands to go “live” every day, not just on one date during the season. However, with “Who’s Live” we have additionally created an event series that accompanies the brands at different points in time during the “hot phase” season FS 2022 and enables opportunity for direct customer contact,” says Saydou Bangoura, CEO & Founder of We Want Shoes.


News round-up from the trade show world: pitti

The Shows

Florence Mayor’s pleas for moving Pitti to July

Read more →

Fabio Adami Dalla Val: 'The digital event cannot be a substitute of the physical show'

The Shows

Fabio Adami Dalla Val: ‘The digital event cannot be a substitute of the physical show’

Read more →

Our fabrics trade shows update

Our fashion trade shows update


Leave a Reply

Your email address will not be published. Required fields are marked *