June 23, 2021

Our fashion and fabrics trade shows update

4 min read

The side effects on the fashion trade show business caused by the pandemic continue: Not a week goes by without cancellations, postponements or concept changes of trade fairs, summits and events being announced. To keep an overview, we constantly track what’s going on in the trade show world.

Here is the latest from White, Scoop, Pure, Milano Unica, Liberty and LA Men’s Market…

White confirms its upcoming editions
The organizers of White have confirmed both of its upcoming events: White Sustainable Milan (WSM) will run in a phygital format on 19-21 June during Milan Men’s Fashion Week. White will be back with a physical event in Milan’s Tortona Fashion District on 23-26 September 23 during Milan Women’s Fashion Week.

WSM maintains its focus on sustainable fashion and contemporary craftsmanship. With the pandemic situation evolving, the format changes and becomes a “widespread event” which will involve locations and multi-brand stores in Milan to showcase sustainable brands and new generation craftsmen. It is a physical event, (in accordance with Covid regulations) yet strongly supported by digital activities. During several workshops creatives will show modern crafts production techniques during live events or streamed from their ateliers.

“The real restart will happen in September, when thanks to vaccine campaigns, we will be back to a regular lifestyle. […] We are working on a growing event, with new dedicated sections and special projects, reflecting a city able to stay cohesive thanks to Milano Loves Italy movement,“ says Massimiliano Bizzi, founder, White.

Scoop x Pure changes date and location
London fashion trade show tandem for contemporary mens- and womenswear Scoop x Pure, together with sourcing platform Pure Origin, will take place a couple of days earlier than originally announced and will now run 7-9 September.

In addition, the location changes: instead of the Saatchi Gallery in Chelsea, the combined fairs will take place at the Old Truman Brewery in London’s East End (the former home of menswear show Jacket Required).

Curated by Scoop founder and managing director, Karen Radley, Scoop X Pure will be designed to offer a “department store” atmosphere and will not only showcase both emerging and established UK and international fashion designers but will also feature a selected edit of home and lifestyle products.

After listening closely to exhibitor and retailer feedback, trade show organizer Hyve Group has taken the decision to move away from Scoop and Pure London’s traditional weekend datelines for this season only. The show has been moved to a mid-week dateline to tie in with retailers’ visits to Shoreditch based showrooms, allowing them to return to their shops in time for busy weekend peak periods, Hyve states in a press release.

Milano Unica bets on July 2021
Milano Unica has confirmed the dates of its 33rd edition. It will take place on Tuesday, July 6 and Wednesday, July 7, 2021 at Fiera Milano Rho, in Milan.

Milano Unica website

Milano Unica website

As was the case at the last physical edition held in September 2020, Milano Unica again will observe and strengthen its safety protocols for the full protection of its exhibitors and visitors.

“The possibility of having a physical edition is key for a sector like ours. It is certainly an injection of confidence for the entire textile industry, which is the upstream part of the supply chain of Made in Italy production, confirmed by the alliances with Pitti Immagine Uomo, Pitti Immagine Filati, and the Italian Chamber of Fashion,” said Alessandro Barberis Canonico, president of Milano Unica. “We are aware of the difficulties of international traveling, especially from China and the rest of Asia, but we are counting on an improvement in traffic from Northern Europe, and we hope that the vaccination campaign will make traveling from the United States possible,” he added.

The e-MilanoUnica Connect marketplace platform remains online as a constant service to support business activities and international relations.

LA Men’s Market and Liberty join forces again
Los Angeles men’s trade event LA Men’s Market has announced to join forces with Liberty Fairs for a physical event to run 4-5 August, 2021 in Downtown Los Angeles.
LA Men’s Market together with Liberty will showcase menswear brands in the segments action sports, contemporary, lifestyle, accessories, streetwear and footwear.

The two menswear shows already partnered earlier this year for a digital trade show, which ran for a 4-week period in February.

READ ALSO:

Sustainability rules: More details about Frankfurt Fashion Week unveiled

The Shows

What will Frankfurt Fashion Week in July look like after all?

Read more →

Premium cancels physical Frankfurt events

The Shows

Premium cancels physical Frankfurt events

Read more →

New dates for Pitti Summer 2021 events

Our fashion and fabrics trade shows update

The Shows

Our fashion and fabrics trade shows update

Read more →



Source

Leave a Reply

Your email address will not be published. Required fields are marked *