Nixon has promoted Nancy Dynan to the role of President. She will oversee the California-based watch and accessory brand’s business globally, taking on the responsibilities previously handled by CEO Scott Kerslake, who held the position since 2017 but has stepped away from the role in order to pursue new opportunities outside the company, as Nixon states.
Dynan joined Nixon from outdoor clothing brand PrAna in 2018 as VP Marketing and since then focused on Nixon’s future strategic plan while rebuilding the Nixon marketing and creative teams and elevating digital marketing to focus on the broader global consumer landscape.
“They say that A players hire A players, and when Scott hired Nancy it was immediately clear she had the potential to lead Nixon in the future. I’m excited to have her in a position to realize that potential and see the Nixon brand thrive under her leadership. Scott came to Nixon at a point where we needed new leadership, and we would like to sincerely thank him on the great job he’s done during his time here,” says Andy Laats, co-founder and Executive Chairman of Nixon.
Dynan has over 25 years of experience with direct-to-consumer brands. Prior to joining Nixon from PrAna, Dynan oversaw market-leading teams and strategies at such brands as Boden, and L.L. Bean.