Following two virtual editions, the US East Coast’s sourcing event Texworld New York will return in-person with a new sourcing concept, Sourcing Showroom, in a new location. The summer edition of Texworld New York–together with Apparel Sourcing New York City and Home Textiles Sourcing–will take place at the Starrett-Lehigh Building in West Chelsea on 20-22 July. This has been announced by trade show organizer Messe Frankfurt.
Acknowledging that a great deal of the international manufacturers is still facing challenges surrounding travel restrictions during these uncertain times led to the launch of the Sourcing Showroom.
Unlike the typical tradeshow setting, no exhibitors will be physically present onsite; instead, it is all about an interactive showroom that will host buyers to touch and feel the samples sent from exhibitors around the world. This exhibition concept shall offer exhibitors the ability to showcase their textiles and finished goods without physically being present at the event.
Buyers can return to sourcing fabrics, colors and trends, in-person, and communicate with participating exhibitors across the virtual platform through one-on-one chat capabilities.
New location for Texworld NYC in July: Starrett-Lehigh Building in West Chelsea
“Continuing to evolve, we see the Sourcing Showroom as a bridge between the virtual platform and the fully physical event and look forward to introducing it at the Starrett-Lehigh Building,” says Jennifer Bacon, show director, fashion & apparel, Messe Frankfurt Inc.
Curated by New York-based trend agency, The Doneger Group, the Sourcing Showroom will be transformed into a gallery of textiles and finished apparel, highlighting the f/w 21-22 trends. With textile and apparel experts on-hand, visitors can explore fabrics, apparel and accessories from global suppliers in more than 25+ countries, including India, Pakistan, Turkey, China, Portugal, Taiwan and Korea. Each textile will be equipped with a QR code directly linking the buyer to the exhibitor’s virtual space where an immediate conversation can be made with the supplier and a more detailed list of product information can be found, Messe Frankfurt explains.
The educational programs, the Lenzing Seminar Series and Textile Talks will remain an integral part of the show, as well as the Trend session with Kai Chow of The Doneger Group. The education part will be streamed live at the Starrett-Lehigh Building during show hours.
The changes to the location for this July event came only after several discussions with the Jacob K. Javits Center, and their current state as a mass vaccination center. Texworld New York City has a long history with the facility and future plans still include utilizing this venue, even as the tradeshow begins a new business relationship with the Starrett-Lehigh Building.