June 24, 2021

New Balance and Staud Team Up for California-Inspired Activewear

2 min read

staud new balance


Just as we accepted our fate of wearing the same sweatpants for the rest of eternity, a hot designer collaboration has arrived to up our shelter-in-place style. New Balance, the New England athletic brand known for hot dad shoes and non-hot dad shoes alike, is teaming up with Instagram-favorite brand Staud. The collection meets your current wardrobe needs of elasticated comfort, but is practical enough to satisfy your closet long after isolation is over.

“Part of our brand identity has always been to create timeless fashion pieces for the modern woman,” stated Sarah Staudinger in a press release, Staud’s cofounder and creative director. “Working with a heritage brand such as New Balance, who’s been around since 1906, felt like a perfect collaboration.”

This joint effort is Staud’s first introduction to activewear. Inspired by Susan Sarandon wearing NBs in 1978 and Princess Di’s iconic ’90s style, the drop features retro gear like mock neck sport bras, puffy track pants, biker shorts, and more. And it’s not a Staud release without some cult-worthy accessories: The collab includes nylon gym bags and a sherbet take on the classic New Balance 997 silhouette.

With punchy California vibes, this collection gives us a reason to look forward to our sad apartment workouts. Ranging from $60- $230, the bags and ready-to-wear items will be released this Thursday on May 14 at Staud.clothing, and the sneakers will available for pre-order for delivery this summer.

See snapshots from the New Balance x Staud campaign, below.

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