He will be succeeded in his position of Show Director Neonyt by Bettina Bär. Bär has worked in various positions for Messe Frankfurt in the field of consumer goods trade fairs since 2012 and was most recently Show Director of Tendence. Among other things, Bär was jointly responsible for the Ethical Style Guide, whereby sustainable exhibitors at Tendence were separately identified and communicated according to jury decisions.
Thimo Schwenzfeier will leave Messe Frankfurt (and Neonyt) on October 31.
Bettina Bär will also take over the management of the new fashion fair Val:ue, which will be launched for the first time at Frankfurt Fashion Week in January 2022 and will in future form the home base of the mainstream fashion segment.
As far as Frankfurt Fashion Week is concerned, whose first edition in July 2021 was held in digital form at the FFW Studio due to the pandemic, Dr. Hendrik Müller-Giegler has been responsible as Director Frankfurt Fashion Week since June 2021. He took over this position from Ricarda Quehl, who is currently on maternity leave. Müller-Giegler, who has management positions and international marketing expertise in the media and entertainment industry, joined Messe Frankfurt in 2018 as Director Marketing Communications in the Entertainment, Media & Creative Industries business segment.
Also playing a key role in the development of Frankfurt Fashion Week is Claudia Franz, who has extensive experience in the international fashion and textile industry and joined Messe Frankfurt in 2019 as Director Brand Management Interior & Contract Textiles and Apparel Fabrics & Fashion. She is currently supporting the product launch of the new Quality Mainstream fashion fair Val:ue as well as the pre-stage area Apparel Sourcing in Fashion for Frankfurt Fashion Week.
The Marketing Communications department has been headed by Ivonne Seifert since October 1, 2021. Seifert will thus in future be responsible for marketing communications for the leading international trade fairs Heimtextil, Techtextil and Texprocess, the fashion fairs Neonyt and Val:ue, as well as for communications support for the international Texpertise Network. She has already been working for Messe Frankfurt for ten years, performing various marketing tasks. She has extensive marketing know-how in both the B2B and B2C environments.
All report to Olaf Schmidt, Vice President Textiles & Textile Technologies, who is responsible for the Texpertise Network within Messe Frankfurt. Under the umbrella of the Texpertise Network, Messe Frankfurt gathers its activities relating to apparel fabrics, fashion, home textiles, technical textiles and textile processing.
Olaf Schmidt, VP Textiles & Textile Technologies, Messe Frankfurt