Due to reasons related to the pandemic, Munich Fabric Start (MFS) and Bluezone, the international textile trade shows expected to take place in Munich from 1-3 September, 2020 in the interim location of Messe München-Riem (also read here), will not take place. Instead of MFS, another show in a reduced-size version will take place – Fabric Days. The event will happen in the same days scheduled for MFS in the MOC location.
Image of the new event
The show had already received exhibitor registrations from 650 suppliers at the beginning of June, and expected to implement such numbers despite the short time available as it regularly hosted about 1,000 exhibitors. The organisers have been working flat out to run it at its usual levels in order to offer the industry a perspective.
“Despite all our efforts we now had to make a difficult but unavoidable decision to cancel MFS and Bluezone due to the continuing travel restrictions and further exhibitor cancellations as a result. Our priority now is to offer a special format to those exhibitors and agencies who are willing and able to present their new products on this date. With Fabric Days, we offer a business focused platform in Munich that concentrates on the essentials and enables the industry to work efficiently under the new conditions,” explained Sebastian Klinder, managing director, MFS.
“Due to a risky situation we were forced to cancel the exhibition Munich Fabric Start, the official big event, together with Bluezone, Keyhouse and all ingredients that characterise our trade show,” continues Klinder. “Though we have received a huge interest from many companies – not only agencies, but many fabric suppliers who told us: ‘We need a fabric trade show and we love to be in Munich. The timing is right. Please arrange a trade show for us,” he added.
“We have come up with our new Fabric Days concept. It will be a reduced version of a trade show, not more not less, but a business-focused, sales-driven and networking-driven show without all big extras like panels, clubs and parties. No Bluezone is planned in Zenith Hall, but all the Bluezone exhibitors are invited to join Fabric Days,” he continued. “We are focusing on business and the companies which have placed their orders and are willing to join the show without any question mark. And we have a lot of them. And for these companies we are establishing a smaller trade show, not comparable to MFS, though it is a replacement in this difficult situation.”
“We expect to host 300-400 exhibitors. This could change from day to day, but I feel that all of our major customers want to come and they want to have a trade show as they are doing great business in Germany. This is why they want to come,” added Klinder.
He continues: “We have limited space available because we can only use four halls as we need more space to follow all of the hygiene regulations. Of course, there will be no Bangladesh or Pakistani companies for this season because of travel restrictions. We don’t know if Turkish companies are going to come or are going to be represented by an agency. For instance, Calik is going to participate but I think they won’t be there with their whole team. Probably their German agent will be there and perhaps someone from the product management, but only if he will be allowed to travel to Germany.”
Speaking about how Fabric Days will look like Klinder explained: “The new show wants to offer a smaller sales-driven and order-driven event reduced to the essentials of a show aimed to the industry. This is not the time of a huge trade show. Though I’m positive we can make a small event this is a replacement of MFS though it is designed to stabilise and support the industry in the return to business.
For this we are receiving a great feedback from the industry. We released this new project to companies yesterday evening and started working on this on the whole weekend. It’s a cancellation but we have a plan B. At least they can come and check fabrics this is what they exactly need.”
And referring to the alternative to run a digital event Klinder commented: “We cannot replace MFS with all these digital platforms, talks and video conferences. I am happy that so many other initiatives are happening around but in my eyes a regular trade show cannot be replaced with a digital event – this is the feedback I received from the industry.”