Here are the latest news from Pitti +++ White +++ CIFF +++ Copenhagen Fashion Week +++ Gallery Fashion & Shoes +++ Asia Apparel Expo:
Pitti Uomo kicks off the season with a digital format
Before Pitti Immagine wants to run its next physical edition of Pitti Uomo at the Fortezza da Basso in Florence from 21-23 February 2021, the trade show organizer bets on a digital format to kick off the season: from 12 to 14 January exhibitions and visitors can meet on Pitti Connect, the online platform launched by Pitti Immagine this past summer.
Starting from 12 January, the overhauled version of Pitti Connect will begin to present the new collections of exhibitors in a digital format, while also offering a preview of the special projects undertaken by a series of brands that are protagonists of Pitti Uomo and the international scene of menswear. The platform will be filled with special editorial contents guiding visitors towards the physical edition of the fair on 21 February. The collections uploaded onto Pitti Connect will be available to buyers as long as they are needed for the sales campaign.
The online edition of Pitti Uomo will be inaugurated on 12 January by a special “opening” featuring Italian high-end brand Brunello Cucinelli. Via a live streaming from Solomeo starting at 10:30am Cucinelli will present the brand’s new fall-winter 2021 collection in a preview before its participation in the physical edition of the fair in February.
A look from Wrad, a brand participating at White’s WSM Fashion Reboot digital event
White WSM goes digital
During the January 2021 Milan Fashion Week Men’s Collection, from January 16 to 18, 2021, White will launch a digital edition of WSM Fashion Reboot, an online project with a focus on sustainability and advanced craftsmanship. The initiative will present 40 men’s and unisex collections, and will involve several Italian and international partners including Fashion Revolution Italia, Cittadellarte – Fondazione Pistoletto, Sustainable Brand Platform and The Sustainables Agency & Showroom. All these stakeholders were involved both for scouting and for the organization of a series of webinars dedicated to the evolution of sustainable fashion and advanced craftsmanship.
The participating fashion brands are characterized by an artisan and sustainable DNA, representing the new frontier of modern craftsmanship in which production, techniques and handmade aspects play a key role. Along with it, brands are either revisiting their products with new technologies or characterized by a more modern approach to product content and image.
The whole project is curated by Matteo Ward, co-founder of the Wråd brand and artistic director of WSM, who stated: “It is from the encounter between technique, vision and new technologies that, throughout history, innovative solutions have emerged revolutionizing the systems and schools of thought.”
Massimiliano Bizzi, founder of White, commented: “In addition to WSM, we are working on the next edition of White in attendance, to take place from February 25 to 28, 2021, which will include an innovative digital and physical format we are implementing in these months. […] We are also studying concrete actions–from January to March 2021–to support companies during their sales campaign, which will be the prelude to the recovery in view of the September 2021 edition.”
CIFF goes digital
CIFF is to present a new addition to its roster, which is the digital version of the Copenhagen fashion trade format: CIFF Digital. Buyers can freely search for brands and specific products by filtering their searches by style, category, and several other characteristics. The so-called Album function is a feature that allows the viewer to save favorites, organize, and optimize the visitor’s experience and navigation. A matching system suggests brands of interest in line with the visitor’s Album preferences, which then aims to generate new discoveries and opportunities. Users can also explore collections, access catalogues and showrooms, place orders, connect with exhibitors and stay in touch throughout the year. The launch date of CIFF Digital is still to be announced. The next physical edition of CIFF is scheduled 3-5 February.
Photo: Copenhagen Fashion Week
Backstage at Copenhagen Fashion Week
Copenhagen Fashion Week announces schedule & partners with Zalando
The organizers of Copenhagen Fashion Week have confirmed that the fashion week’s show schedule will be running as planned from 2-4 February 2021 and have released the official show schedule for the upcoming season, which presents 33 brands. The adaption into digital innovation will be very much the approach many brands will be taking for f/w ‘21, with the Copenhagen Fashion Week website the central destination to view all showcases for the AW21 season. The portfolio includes names such as By Malene Birger, Ganni, Gestuz, Holzweiler, Malaikaraiss, Rabens Saloner and Rodebjer. Swedish menswear brand Schnayderman’s led by Creative Director Hampus Bernhoff will open the official Copenhagen Fashion Week schedule on 2 February at 10am.
As part of the recently announced three-year strategic partnership between Copenhagen Fashion Week and Zalando, this upcoming AW21 edition of fashion week will see the first iteration of the Zalando Sustainability Award. This season, the finalists rewarded for their sustainability efforts are Marimekko, Louise Lyngh Bjerregaard and House of Dagmar.
Gallery Fashion & Shoes in summer 2020
Gallery Fashion & Shoes additionally as digital hybrid version
Gallery Fashion & Shoes has expanded its digital service for exhibitors and visitors: for the upcoming physical event (January 30 to February 1, 2021), there will additionally be a virtual hybrid format with an expanded usage period from January 28 to February 15, 2021. The design of the digital hybrid format aims to present itself with an informative reception area, a conference zone for live or recorded media events such as the DMI Fashion Day or trend lectures, and a curated exhibitor area. The exhibitor area offers flexible possibilities for the individual design of the 3D exhibition stands with brand logo, product presentation, image brochures and presentation films as well as economic graphics. The meeting with the trade visitor can be arranged calendared via an integrated function or by “regular presence at the booth during normal business hours” via an avatar alias sales representative via text chat or video chat. If the physical show cannot take place, Gallery Fashion & Shoes is to take place purely digitally.
The Showroom Concept event at the Areal Böhler site could nevertheless be used by individual agents for pure appointment business.
Asia Apparel Expo booth
Asia Apparel Expo cancels 2021 edition
Comasia Limited, organizer of Berlin based fabrics trade show Asia Apparel Expo has announced that the next edition, which was planned to take place on 23-25 February 2021, will be canceled and instead has now been rescheduled to 2022.
“Due to the ongoing persistent pandemic situation in Germany and many nearby countries in Europe, it will not be possible for us to host the Berlin Expo in February 2021, given the uncertainties surrounding public health safety and the restrictions on international travel,“ Comasia states on its website.
The new show dates of Asia Apparel Expo will be on 22-24 February 2022.