August 5, 2021

Moose Knuckles commits to end Fur Production

2 min read

Following Canada Goose, Moose Knuckles is another Canadian outerwear brand to announce plans to stop using natural fur by the end of 2022. This is part of the Montreal-based company’s series of environmental and social initiatives focused on the long-term sustainability of its global footprint.

In line with its sustainability strategy the company wants to commit to innovation and leadership in six spheres of influence:

– Combating climate change, including fully addressing its carbon emissions by the end of 2025. The company has already conducted an analysis of its carbon footprint and has begun to align its supply chain to fully reduce this pollutant.

– Sustainable manufacturing and transportation of products, including the complete elimination of conventional cotton, as well as virgin polyester and nylon in its garments by the end of 2025. For example, in fall/winter 2021, the company revamped its fastest-growing new product innovation Cloud 9 with a functional top made entirely of organic cotton and recycled polyester. In spring/summer 2022, Luxury Essentials French Terry will be made from a 50/50 blend of organic cotton and recycled cotton, with the recycled content coming from Moose Knuckles factory waste.

Moose Knuckles f/w '21 campaign

Moose Knuckles f/w ’21 campaign

– Circular business models that ensure all Moose Knuckles products qualify for take-back, re-commerce and recycling programs by the end of 2025.

– Protecting nature and improving biodiversity, including science-based goals for water, land, ocean and wildlife health.

– People & Communities, focusing on the global challenges of diversity and inclusion.

– Sustainable Living & Working, including developing all Moose Knuckles real estate investments to meet LEED Silver standards.

Moose Knuckles is also a signatory to the 2025 Sustainable Cotton Challenge, the 2025 Recycled Polyester Challenge, the UN Global Compact Pledge, a participant in the Textile Exchange’s Corporate Fibre & Materials Benchmarking Program and a member of the Textile Exchange, a sustainability-focused non-profit organization.

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