April 11, 2021

Luxury Virtual Watches : virtual watch

1 min read

Fashion’s desire for newness and exclusive pieces is supporting the rise of cryptographic assets and now, Jacob & Co. is collaborating with NFT platform ArtGrails to auction off a virtual watch. The first-ever NFT luxury watch is Jacob & Co.’s SF24 Tourbillion and it is based on the jeweler’s Epic SF24 design, with added functions and alterations. Notably, this includes a system that displays 10 cryptocurrencies instead of global cities.

Jacob & Co. CEO Benjamin Arabov says that “The pandemic has pushed the luxury watch industry out of its comfort zone” and “It’s now time to see what type of noise we can make as digital products.” NFTs in particular appeal to collectors for their uniqueness and the sense of ownership they provide.


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