Pure London, Pure Origin, Scoop and Jacket Required, originally scheduled between 19 & 23 July, will not take place this year due to the global impact of the Coronavirus pandemic, as has been announced by organizer Hyve Group.
“We have carefully considered hosting these shows later in the year, but after speaking with our customers we feel that this would not provide the value that they have come to expect,” says Martin Arnold, Hyve Fashion Portfolio Director.
Instead, Hyve Group will be launching ‘Fashion Together’, a digital-only forum that will provide a seminar program and practical advice designed to educate and inform brands and buyers. The online event will take place 1-2 September, 2020.
The next physical editions of Pure London, Pure Origin, Scoop and Jacket Required are planned to take place in London 14-16 February, 2021.