December 5, 2020

London fashion trade shows are canceled

2 min read

Due to ongoing UK government restrictions arising from the coronavirus pandemic regarding the hosting of exhibitions and events, trade show organizer Hyve Group has announced today to cancel the physical editions of its London fashion events Pure London, Scoop and Jacket Required, initially scheduled 14-16 February and 18-20 July, 2021.

Pure London and Scoop will now take place as a virtual forum, Fashion Together, on 23 February and will be open to both brands and buyers.

The next planned physcial fashion events will run on 12-14 September, 2021 “with very exciting plans to be announced soon,” Hyve Group states.

Additionally, Jacket Required will change its concept: The menswear portfolio will be curated by Karen Radley, founder and MD of Scoop, and will become a part of Scoop’s September 2021 edition at Saatchi Gallery in London.

“Whilst it is regrettable that we won’t be able to meet in person next February, we hope that Fashion Together will provide a great opportunity for our community to connect in a virtual forum. We hope that Fashion Together will provide our clients and customers with the opportunity to stay connected and inspired by providing a platform to showcase their businesses, as well as essential industry insights. Following the success of our first edition of Fashion Together, we are excited to develop the concept and deliver another inspirational virtual forum this February,” says Gloria Sandrucci, Pure London Event Director.

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