Lenzing has launched Tencel Eshop, what it claims to be the industry’s first e-commerce platform managed by a fiber manufacturer.
The new project enables consumers to make informed purchases of sustainable clothing and home textile products and aims to become an integral element of the “digital first” strategy adopted by the Tencel brand to engage consumers directly.
The Eshop on tencel.com/eshop presents a diverse mix of apparel and home goods made of Tencel branded fibers and sets a new step in Lenzing’s ongoing digitalization and mission to educate and encourage consumers to make informed purchases.
“The pandemic has been a catalyst that accelerated the industry’s transformation towards digital presence and greater sustainability,” said Harold Weghorst, vice president of global marketing and branding at Lenzing. “Consumers are electing to buy from the comfort of their homes. Many are also rethinking what they actually need and look for sustainable alternatives where applicable. This is where the new Tencel Eshop comes in. It does not only offer consumers a unique opportunity to find sustainable fashion and home textiles from different brands on one single platform, but also enables them to learn about how the raw materials used in their products are being made. We are excited to launch the Eshop with well-known fashion brands, and provide consumers an easy way to source eco-friendly goods.”
A screenshot of Tencel’s e-shop
Showcasing over 200 products made of Tencel branded Lyocell and Modal fibers on Eshop, the Tencel brand demonstrates how it can be employed in everything from denim to footwear and activewear.
The Eshop is available on the English-language Tencel website and can be accessed from different parts of the world. It offers a mix of international brands and aims to spotlight eco-responsible production and eco-conscious consumption of fashion and home textile items.
Lenzing will continue to expand its brand partnerships and aims to triple its product count on the Tencel Eshop by the end of 2021.