May 16, 2021

Intertextile Shenzen is ready for kickoff after the pandemic

2 min read

Intertextile Shenzhen is ready to welcome domestic and international exhibitors to China’s fashion capital. The event kicks off today, July 15, and will run through Friday, July 17. It is the first physical trade show held by Messe Frankfurt since February 2020.

 

The show has relocated to the larger and brand new Shenzhen World Exhibition and Convention Center (also read here), a new 40,000-sq.-meter exhibition area that will host three more trade shows, in addition to Intertextile Shenzen: Chic Shenzhen, PH Value and Yarn Expo Shenzen.

 

The aim of Intertextile Shenzen is to support the fair’s development and growth, and to serve as a key platform for the industry to reconnect and to help exhibitors and buyers of fabrics and accessories prepare for the seasons ahead.

 

Commenting on the Intertextile Shenzen, Wendy Wen, senior general manager, Messe Frankfurt (HK) Ltd, said: “As the first Messe Frankfurt trade fair to be held since February due to the global pandemic, Intertextile Shenzhen is glad to once again, be able to support the industry and provide a key trading platform for textile apparel businesses in the Greater Bay Area.” She continued: “The relocation to the Shenzhen World Exhibition and Convention Center is an exciting step for the fair and offers the opportunity for future growth and additional convenience for exhibitors and visitors.”

This year, Intertextile Shenzhen will host a Japan pavilion and five domestic pavilions. The established Fine Japan Zone will return and is once again expected to be successful as Japanese suppliers are recognized in the Chinese market for offering high quality craftsmanship, exclusive fibers and for having the ability to handle small quantity orders, stock orders and quick delivery services. The dedicated pavilion will display a variety of premium cotton and manmade ladieswear, menswear and casualwear fabrics.

In addition, the domestic pavilions, Shengze, Yuezheng, Jieqingban, Fabrics China Award and Fabric China Pioneer Plant Pavilions will display a selection of fabrics including, differentiated yarn, diversified silk, colorful denim, fashionable plush and versatile print along with knitted, lace and embroidery products.

While Intertextile Shenzhen is happening, there are a number of travel restrictions still in place across the world. To accommodate those who are unable to travel, a series of online services will be provided, allowing business interactions to take place virtually. Online meetings will be arranged and held during the show via the business-matching program, maximizing the opportunities for both buyers and exhibitors. What’s more the online e-catalogue has been launched, offering a sneak-peek and detailed fair guide for buyers.

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