June 22, 2021

How Puma puts sustainability into numbers

2 min read

Puma, the German active and sportswear brand, aims to increase its commitment to preserving the environment. By 2025, it plans to offer nine out of ten Puma products made of more sustainable materials.

In 2020 Puma had already managed to source 100% of the core materials for its apparel and accessories, such as down, viscose and cotton, from more sustainable sources. More than 97% of other materials such as leather, polyester and cardboard also came from certified sources in 2020. According to the company, five out of ten Puma products were made from more sustainable materials last year and it has already reduced the amount of water and chemicals used in the production process compared to conventional materials.

As a next step, the giant sports specialist will increase the amount of recycled materials in its apparel and accessories products by 2025; 75% of the polyester used in these Puma products will come from recycled sources.

As part of this commitment, the company joined the “Recycled Polyester Challenge” by the global nonprofit organization Textile Exchange. “In our sustainability strategy, we focus on making the largest possible positive impact, so our customers know that by buying a Puma product, they buy a sustainably sourced product,” said Stefan Seidel, head of corporate sustainability at Puma. “We will continue to push hard to live up to our mission statement of being ‘Forever Better’.”

Stefan Seidel, head of corporate sustainability, Puma

Stefan Seidel, head of corporate sustainability, Puma

After establishing its first sustainability strategy more than 20 years ago, Puma has set up “10FOR25,” a comprehensive list of targets, including commitments on topics such as climate, human rights, biodiversity and circularity.

In 2021, Puma also launched several collections aiming to be focused on sustainability. It sought to rethink waste by offering the ReGen collection, which is made from Puma’s own waste material and other recycled materials such as leather off-cuts, cotton off-cuts, and polyester made from recycled plastic.

Exhale yoga line made in collaboration with model and climate activist Cara Delevingne

Exhale yoga line made in collaboration with model and climate activist Cara Delevingne

The Exhale Collection, a yoga apparel which was made in collaboration with model and climate activist Cara Delevingne, uses at least 70% recycled polyester and aims to offset carbon emissions.

The First Mile collection, first introduced in 2020, uses sustainable yarn made from recycled plastic. Through its recycling process, First Mile also aims to create jobs and strengthen micro-economies in Taiwan, Haiti and Honduras.

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