Sportswear

How Gas Jeans bets on travel retail and export

Gas Jeans is launching a series of retail projects to help the brand further expand. The Italian jeans specialist has just opened its first temporary store inside Roma Termini railway station and will open a few more all over Italy in the coming months.

 

The plan includes four more new openings, in Turin’s Porta Nuova Station and Florence’s Santa Maria Novella in January 2021, Naples Central Station in April 2021 and Milan Central Station in July 2021.

 

The new Gas Rome store will be visited by a significant number of visitors as the location, hosted within a shopping mall, counted 160 million visitors in pre-Covid-19 times, including residents, and counted up to 50,000 passages during the lockdown.

Gas pop up store

Gas pop up store

Gas is also involved in reopening its stores all over Italy. In the Italian Peninsula it counts a total of 32 doors: two monobrand stores, 18 concessions and 12 outlets. It will also reopen its 27 stores in Hungary, including five in Budapest, and eight doors in Czech Republic.

 

In India, where Gas is sold through about 70 stores, the brand’s shops will reopen after May 31.

 

The company has also opened an e-commerce platform to meet its clients’ request. The platform is also operating in Hungary since the start of the lockdown.

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