Fashion Trends

How Designers Are Getting Creative in Quarantine

liz goldwyn wears moschino for moschinoathome

Courtesy of Moschino

When the going gets tough—and it doesn’t get much tougher than right now—creative people, well, get creative. That includes fashion designers, who are finding ways to make the standard campaigns and promotional projects feel new while still adhering to social distancing rules. We’ve seen everything from remotely shot projects by Jacquemus and Victor Glemaud to creative still life sessions (Alexander McQueen) to avatar models (Chromat’s collaboration with Reebok). Moschino designer Jeremy Scott is even driving around L.A. making deliveries of his collection to friends, famous and non-famous alike. Take a look at all of their out-of-the-box projects in our gallery below. And for a full list of the spring 2020 campaigns, go here.

Jacquemus

Bella Hadid was among those who posed for photographer Pierre-Ange Carlotti for Jacquemus’s latest campaign, shot over FaceTime.

Alexander McQueen

The house enlisted big-name photographers like Ethan James Green and Lea Colombo (left) to shoot its Tread Slick shoes in different cities.

Chromat x Reebok

Lil Miquela isn’t the only CGI model in town. To showcase the Reebok Zig Kinetica sneakers from its spring 2020 show, Chromat worked with CGI animators and artist duo Pussykrew to outfit avatars in the looks.

Indira Scott in Victor Glemaud

Glemaud introduced curve sizing for fall, with pieces going up to a 3XL. To celebrate, he enlisted his fashionable friends Indira Scott, Precious Lee, Kimberly Drew, and Adeline to model the looks as part of a Zoom dance party and self-shot campaign.

Precious Lee in Victor Glemaud

Liz Goldwyn for #MoschinoAtHome

Goldwyn was one of the lucky people to get a special delivery of Moschino’s painterly spring 2020 collection from Jeremy Scott. As in, the designer himself dropped it off at her door, as he did with other subjects like artist Rosson Crow, letting each woman interpret the look in her own way. You can find all the results on the designer’s Instagram feed.

Michelle Montiel for #MoschinoAtHome

Miu Miu’s #MiuMe Project

Model/actress Du Juan (left) and Love magazine editor Harriet Verney have posed for FaceTime self-portraits wearing new or rediscovered Miu Miu items of theirs as part of the brand’s new series.

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