November 27, 2021

Gucci launches an experimental online concept

1 min read

Luxury brand Gucci has just introduced a new experimental space called Vault. The new project aims to re-create an online concept store according to Gucci creative director Alessandro Michele’s vision by presenting precious objects that express his passions, love for beauty, dreams, but also an “air of magic and the search for ideas that go beyond the borders of time and space”, as the brand explains.

This means: The platform will sell restored and customized archive pieces selected by Michele and Gucci archivists, then handpainted or reinterpreted according to Michele’s own inspiration.

Gucci Vault image picture

Gucci Vault image picture

While being focused on a constant evolution according to the brand’s own aim to experiment with new creative paths, alongside Gucci pieces, Vault will also present the creations of emerging designers from all over the world–in part also exclusive to the portal only, through a coherent editorial format.

Jumper crafted from organic and recycled material by Ahluwalia available on Gucci Vault.

Jumper crafted from organic and recycled material by Ahluwalia available on Gucci Vault.

Currently the featured designers include Ahluwalia, Shanel Campbell, Stefan Cooke, Cormio, Charles de Vilmorin, Jordanluca, Yueqi Qi, Rave Review, Gui Rosa, Bianca Saunders, Collina Strada, Boramy Viguier and Rui Zhou.

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