The intention is to experiment consciously: 2DY4 is to operate beyond price pressure and delivery rhythms, both women, men and unisex collections are allowed to determine the range and the orientation is discussed anew before each edition.
The debut collection presents a 40-piece capsule for men with fashionable yet timeless styles, so the claim. The range serves almost all product groups and offers various complete looks.
This first edition will be distributed exclusively via Stylebop.com and Drykorn’s own channels (Drykorn.com and the Berlin stores) starting in mid-November. Retail prices are about 20% above Drykorn’s usual level and range from €59 for basic t-shirts to €499 for trench coats.
The flame was chosen as the 2DY4 icon: “The flame symbolizes […] mutability and enthusiasm. Even in challenging times, we should trust our energies and do what drives us with great passion,” says Marco Götz, managing director, Drykorn.