July 25, 2021

Discover Denim Premiere Vision’s next Digital Denim Week program

3 min read

Taking place entirely online on the Première Vision website premierevision.com, which is now home to all the group’s shows and Marketplace, Denim Première Vision proposes a week-long event to discover its exhibitors’ new collections and latest product developments for fall/winter 2022-23.

This is the program of the Digital Denim Week…

The Denim FW22-23 Fashion Seminars:

Tuesday, July 6 at 11 am & Thursday, July 8 at 2 pm:
The fashion seminar presented by the Première Vision team to discover fall/winter 2022-23 season’s trends, new products and ecological advances, with a decoding of yarns, materials, accessories and finished products. The seminar will be illustrated with products from the show’s exhibitors’ collections and hosted by Manon Mangin, head of fashion products at Première Vision.

Denim Special Live Sourcing”

Monday, July 5 at 2 pm:
Live on the show’s social media, Manon Mangin, denim product manager for the Première Vision fashion team, will go live to present a selection of products best echoing the season’s fashion trends. She will be answering questions live as well.

Denim PV's official campaign image

Photo: Denim Première Vision

Denim PV’s official campaign image

E-Motion In-Motion
A mini fashion series with four video episodes produced by Denim Première Vision and FLMRS Studios to dive into the denim ecosystem and discover fashion places where one can find inspiration through the eyes of four designers in Paris, Amsterdam, Berlin and Florence.

• Episode 1: Paris – Earl Pickens

Monday, July 5 at 12 pm

Speaker: Earl Pickens, collection director, Von Dutch

In the first episode, they will disclose an unexpected Paris as seen through Pickens’ eyes. He will guide participants on a journey through his work and his inspiring hotspots.

 

• Episode 2: Amsterdam – Jonathan Christopher

Tuesday, July 6 at 12 pm

Speaker: Jonathan Christopher, owner Jonathan Christopher Homme & Creative design director, Chef d’Atelier St. Ape

Christopher will be the master of denim who will help discover a different Amsterdam, and all the novelties of the seasons to come.

 

• Episode 3: Berlin – Andrea Bonfini

Wednesday, July 7 at 12 pm

Speaker: Andrea Bonfini, art director, Fade Out Label

May 2022 is slated to be the show’s Berlin moment. For this journey, Bonfini will ride digital visitors from one side of the city to the other, trying to imagine a new, responsible approach to fashion and lifestyles.

 

• Episode 4: Florence – Andrea Grossi

Thursday, July 8 at 12 pm

Speaker: Andrea Grossi, designer, Andrea Grossi

There is a symbiotic relationship between Italy and denim. Through this talk viewers will discover how a designer is born, how he creates his dreams and where he finds his own inspiration.

Detail shot denim

Photo: Denim PV Instagram

Detail shot denim

Smart Talks 1: Fashion, Whats next?

• Wednesday, July 7 at 2 pm
Host: Giusy Bettoni, CEO & founder of C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy)  Speakers: Carlo Capasa, president of the Camera Nazionale della Moda Italiana/Pascal Morand, executive president of the Fédération de la Haute Couture et de la Mode

Fashion will emerge from its current state very different from how it looked in 2020. Today’s consumer is looking for a new generation of values where health, ethics, transparency regarding company behavior and environmental impact are key. Opportunities are also emerging, and the European textile system is fully prepared to face a new era where responsible innovation and a circular economy approach are core values.

Smart Talks 2: Bankers, investors and consumers tell brands: Go green or go home”

• Thursday, July 8 at 11 am
Host: Giusy Bettoni, CEO & Founder of C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy) Speaker: Sébastien Thevoux-Chabuel, Head of ESG

Fashion and luxury brands are under pressure from investors and consumers alike. In terms of sustainability and circular economy, there has been the advent of a new generation of materials, a new generation of consumers, new business models, new generations of design… It is now the turn of a new generation to invest.

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