Sportswear

CIFF starts with new digital sales platform

Copenhagen tradeshow CIFF (9 – 12 August 2020) is one of the few trade fairs/events (together with Revolver and Copenhagen Fashion Week) that have only been postponed by a few days and have not yet been canceled.

Now the trade fair organizers of CIFF have decided to launch a digital sales platform, CIFF Digital, for this summer. The platform was developed in partnership with online fashion sales platform Traede.

By the end of May, Revolver had already developed a “digital showroom” for each brand in cooperation with e-commerce sales platform Traede, in which buyers had the opportunity to search the collections online (read more here).

„As of SS21, CIFF exhibitors will now have their own digital showroom to further expand their reach to buyers, while enhancing buyer experience when researching brands online. CIFF Digital provides an additional level of experience, regardless of the physical representation of brands or buyers at the show. CIFF’s partnership with Traede is focused on providing our community with the right toolset so that everyone can focus on what’s important. Moreover, the platform will be available during CIFF and outside of its physical dates, securing an even bigger international reach to buyers and brands”, it says from an official statement. Additional information and support materials describing onboarding and all the functions will be available shortly.

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