Canada Goose announced that it will end the use of all fur in its products. As the Canadian outerwear brand states the decision is driven by Canada Goose’s focus on its purpose-based platform, Humanature, relentless innovation, and expanding lifestyle relevance. Through a phased approach, Canada Goose will end the purchase of fur by the end of 2021 and cease manufacturing with fur no later than the end of 2022.
“This is a significant step forward toward building a more humane and sustainable world. We applaud Canada Goose’s commitment to end the use of all fur by late 2022 and the leadership position they are taking in their industry” said Barbara Cartwright, CEO of Canadian animal welfare organization Humane Canada.
Earlier this year, Canada Goose launched what it calls its most sustainable parka to date, the Standard Expedition Parka, which claims to generate 30 % less carbon and to require 65 % less water during production compared to the in-line Expedition Parka.
Standard Expedition Parka by Canada Goose
The launch was followed by the introduction of a new category of lightweight down jackets, the Cypress and Crofton, both made with recycled nylon.
In 2019, Canada Goose announced its commitment to achieve net-zero carbon emissions and reduce emissions by more than 80 % current levels by 2025. At the same time, it also joined the Bluesign raw materials standard as an official System Partner and remains on track to be Responsible Down Standard certified this year. The brand also plans to transition 90 % of its materials to Preferred Fibres and Materials, sustainable alternatives to conventional materials, by 2025 and plans to integrate sustainable solutions into 100 per cent of its packaging by 2025.
“We continue to expand – across geographies and climates – launching new categories and products designed with intention, purpose and functionality. At the same time, we are accelerating the sustainable evolution of our designs,” said Dani Reiss, president & CEO, Canada Goose.
Dani Reiss, president & CEO, Canada Goose