Fashion Trends

Best Purple Shampoos in 2020

blonde hair woman

Rosdiana Ciaravolo

Nothing induces mad panic quite like the moment when, a week out from a fresh dye job, your realize your blonde hair is deteriorating into a dull, yellowy mess. The importance of finding ~your~ purple shampoo is as key as finding a colorist who can handle a three-hour spiel on your Vanderpump Rules conspiracy theories. So we tapped a few experts to list their favorites.

“People tend to over use purple shampoos, which can make blondes flat and one-dimensional,” says Redken Color Ambassador Ryan Pearl (the blonde-whisperer behind Hailey Baldwin’s hair). He suggests washing with purple once a week, and following up with a deep conditioner (purple shampoos are drying). Another tip from the blonde guru? “I always tell my clients to get a water softener for their shower, especially in NYC. There can be a big mineral and rust build up in the hair, which can leave blondes looking brassy and flat.”

We picked the brains of Pearl; fellow celebrity colorists Cassondra Kaeding, Kadi Lee , and Bryce Scarlett; as well as Jim Markham, the CEO & Founder of ColorProof Color Care Authority; and our resident ELLE.com purple shampoo expert Julie Kosin, to find the best purple shampoos on the market. Your ass is brass without them.

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Color Extend Blondage Conditioner

“This cancels out the perfect amount of brassiness, without leaving the blonde looking flat and dull,” explains Pearl. It’s also very hydrating so it keeps your dyed (and maybe slightly parched) hair nourished. 

Conditioning Shampoo for Blonde & Silver 16 oz.

Clairol Professional
sallybeauty.com

$10.00

The OG purple shampoo most colorists keep in their personal kits. Lee also notes that you don’t have to be a professional to use the product and can easily work the shampoo into your home routine once a week. “Also for the cost conscious it’s the most bang for your buck,” she adds.

Davines Alchemic Shampoo Silver

“It maintains the clarity and tone of platinum and cool blonde hair and protects against the yellowing effects of sun exposure,” explains Lee. It’s also made from natural ingredients so you don’t have to worry about harsh chemicals ruining your blonde. 

Fanola No Yellow Shampoo

A purple shampoo for a professional. It’s very powerful so Lee recommends using with an expert or very carefully applying and/or diluting the product. “This works really well for clients who want absolutely no warmth, and those who have a deliberate silver tone to their natural or artificial color,” says Lee. But make sure to proceed with caution. If the hair is too porous when the product is applied, it will turn a grayish purple tone. 

Blonde Perfecting Purple Shampoo

Moroccanoil
sephora.com

$24.00

“I like to use the new Moroccanoil Blonde Perfecting Purple Shampoo every four washes to keep my ends bright,” explains Scarlett. “I recommend my blonde and blonde-highlighted clients do the same.”

SignatureBlonde Violet Shampoo

ColorProof Evolved Color Care
amazon.com

$44.00

“SignatureBlonde is perfect for blonde, bleached, and silver color-treated hair, but also works great on brunettes, highlighted hair and other shades that are experiencing discoloration,” says Markham. “The super gentle formula is sulfate-free and salt-free so it never strips color. Plus, it includes our Advanced ColorLast System, which delivers full-spectrum UVA/UVB color and heat protection.” 

Shade Variation Mask in Baby Blonde

Christophe Robin
sephora.com

$18.00

“I love grown-in roots and only bleach my hair two or three times a year, but I’m fanatical about deep conditioning,” says Kosin. “This mask takes me one step closer to that elusive silvery-blonde while providing a healthy conditioning treatment.” 

Bust Your Brass Cool Blonde Shampoo

“I’m a big fan of Amika’s styling products, and now I’ve added their purple shampoo and conditioner to my weekly rotation,” adds Kosin. “The resulting silvery strands are exactly the color I’m looking for.”

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