June 22, 2021

Beer-Themed Watch Collabs : G-SHOCK x Budweiser

1 min read

The G-SHOCK x Budweiser watch introduces a brand-new and limited-edition DW5600 timepiece, the DW5600BUD20, that celebrates both brands in style. The red and white watch boasts collectible packaging that mimics the look of a 25-ounce tall can, plus a custom box that reminds of a case of beer.

For this special collaboration, G-SHOCK and Budweiser made updates to the DW5600 model to include a Flash Alert and a one-of-a-kind EL backlight for ease of reading the display at all hours. Notably, the EL Backlight offers a nod to Budweiser’s iconic bowtie logo. The watch also includes features like shock resistance, water resistance and multiple time formats, plus a multi-function alarm, countdown timer and stopwatch.


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