SKINLITHE – GET THE DENIM LOOK BUT WITH THE COMFORT OF TIGHTS
Comfort is a constant for denim, but the lasting lifestyle changes of COVID-19, such as home working as a norm, will lead to faster shifts in the way we dress. Acknowledging this new lifestyle priority, Calik have developed a new groundbreaking stretch concept for F/W 21 called Skinlithe. Developed specifically for jeans, Skinlithe will break ground in the industry with its ‘Follows the Body’ feature which promises enhanced body sculpting form thanks to a specially engineered yarn that boasts performance elasticity of 60-100%.
Gen-Z is an audience that has been raised on athleisure and streetwear movements, so its understanding that comfort is key for this consumer. Skinlithe is Calik’s answer to Gen-Z’s needs for comfort and ease of movement. The concept offers soft-to-touch-texture and ultra-comfort that works perfectly for jeans that are designed to transition seamlessly between lounging and living, supporting work, rest and play.
Supply Chain Reshoring Puts Turkey into Focus
Whilst the priority at present is to contain the spread of this deadly virus and help the individuals affected, as an industry we’re all too aware of the impact on the fashion supply chain and our potential over-reliance on Far East production. The disruption is undoubtedly hastening many retailers and suppliers to reassess their supply chains within the global textile industry. It is expected that Turkey will take on an even stronger leading role as a producer beyond the pandemic, especially for countries that are dependent on foreign production. Turkey’s expert history in denim production along with its central position within Europe will make it a crucial proposition for brands and retailers, whose fast-track and capsule collections are dependent on very short lead times and high flexibility from suppliers and factories.