July 24, 2021


1 min read

For A/W 21 Calik Denim pushes forward on the committed path of making positive impact, creating and pioneering meaningful change in life, in our industry and in the world we live in. Calik Denim’s philosophy of “Passion for Denim, Passion for Life,” is built on the idea that making a positive impact creates a better life.

Honouring this ethos, Calik’s latest sustainability-driven innovation Washpro Technology aims to reduce the environmental impact throughout the denim lifecycle. The new Washpro technology promises long-lasting freshness for garments thanks to Calik’s new fibre innovations. With Washpro technology, end-users are required to wash their jeans less throughout the denim garments life cycle. It’s well known that each home laundry requires a lot of water and energy, so Washpro featured fabrics provide significant saving of resources – a perfect remedy for eco conscious Gen Z consumers who are looking for products with greater intention and longevity. It’s not only time and energy that are saved however. Washpro technology also helps to reduce microfiber pollution in the oceans since it reduces the number of home laundries needed. The freshness feature offered by Washpro is long-lasting even after industrial laundry treatments.

Health is the new wealth!


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